Proform’ performance revamped
Proform Trading LLC provides out-of-the-box training & solutions on trading/investments. They believe in safe, simple investments and want their clients to involve themselves in risk-free healthy investing instruments. Thousands of users benefit from the services they offer.
Background
Proform Trading LLC was banking upon the traditional methods of generating leads for its growing services. All the solutions they had tried proved themselves to be blank shots. Proform Trading LLC was looking for an optimum solution which could end their financial woes and at the same time be fruitful.
The Solution
WebFishery was the ultimate choice because of its undeniable Pay only for Performance lead generation program. Proform Trading LLC organized a webinar on Mutual Funds and the task of calling audience was handed over to WebFishery. The following criteria were put forward:
- Demography: Global (English speaking countries)
- Vertical: Financial Services
- Annual Revenue: $ 70,000 or above
- Age Group: 35 – 65 Yrs (Any male or Female)
- Mutual Fund/IRA: $ 1000 or above.
With such refined criteria, it was a difficult task to generate interested audience for the webinar.
This led to an extensive research and a major restructuring of the lead generation strategy. Reformation of marketing tactics and approach led to a steady increase in the generation of leads.
The Result
The result was as expected, WebFishery delivered record 189 leads that completely fulfilled the pre-requisites in three weeks. As it a pay for performance program, Proform Trading LLC not only saved on cost, they also received a three digit customer-following.
