Ramped up Focus
Focus assists millions of professionals worldwide by offering them real time Q&A, world class business research, and personalized aid. Inside Focus, there is a huge network of business & IT experts who strongly believe in global-sharing of the expertise, they have instilled in themselves over the years.
Background
Focus had tried its hands on every prominent and traditional lead generation program available. They were disappointed with the results and the expenses they bore. They were in dire need of a lead generation service that could uplift their lead charts and prove to be cost-effective.
The Solution
WebFishery was approached by Focus to promote a whitepaper on VoIP products & reviews. WebFishery’s unique pay for performance was the best available lead-generation program and lead generation started. Focus handed out the following criteria for lead generation:
- Demography: US & Canada
- Vertical: Telecom
- Titles: Any
After researching the online market possibilities and promoting the whitepaper for a couple of days, WebFishery found out that lead generation was happening at a gradual speed. This led to restructuring of the lead generation strategy and some procedural reforms. After the changes, a stark difference was noted in the count and speed of the incoming leads and the results came out to be above par.
The Result
WebFishery came out to be the most beneficial proposition for Focus. They generated over 250+ leads fitting the criteria in a short span of three weeks. Focus not only was surprised by the way leads came pouring in, they also praised our efficient yet cost-friendly service.
