Great webinars generate qualified sales leads. Here are 10 tips for successful webinars:

1. Plan, Plan, Plan – Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics and follow through.

2. Timing is everything – Schedule your webinar when the greatest number of people can come.

* Tuesdays and Wednesdays are best. People are not just starting or ending their week.

3. Promote it – where it’s not missed by anyone-

* Study your key audience and develop a targeted marketing strategy.

* Test Test Test! different messages and ad sources, you never what might work.

4. Make sure your webinars are integrated into your overall marketing strategy.

5. Engage your audience – E-mail, the web, to do lists and the phone are just some of the many distractions competing your speakers have to content with

* Make sure content is informative and your speakers are interesting.

* Get input from your sales team.

* Involve all of your marketing staff.

6. Conduct polls – Use your webinar to learn more about your audience and what they care about. You don’t want to miss a chance to take opininon from your audience!

7. Practice, practice, practice and plan for the worst – Coach your speakers. Presenting at a webinar is very different from presenting in person.

* Technology isn’t foolproof. Prepare for all calamities. Schedule at least one run through that covers:

* Web conferencing technology

* Webinar presentation and timing

* Q&A

* How to handle a loss of audio or web access

8. Pick a good conferencing vendor – There are many. Are you choosing the best one which is equiped with the support when there’s a problem.

9. Make the most of registration – Every time someone registers for your event, you have a chance to learn more about their interests and needs.

* Include different touch points like demos and white paper downloads in all registration emails.

* Automate the registration process.

* Make sure your metrics capture what happens.

10. Respect Your Audience – People take time out of their day because they are interested in solving a problem.

No comments yet.

Comments RSS TrackBack Identifier URI

Name (required)

Mail (will not be published) (required)

Website