Webinars have become increasingly popular in the business world. Companies are using webinar lead generation extensively to promote their products and services, to communicate with their customers and prospects or to simply share something with the world in general.

If you have ever hosted a webinar, or intend to do so, you must be aware of how social media like Twitter is used to promote a webinar prior to hosting it. Let’s take a step ahead and take a look at how Twitter can help you promote your webinar while you are actually conducting it.

Twitter has redefined how the world communicates and shares content over the Internet. Infiltrating the global boundaries, Twitter has become a massive platform for exchanging everything- from personal updates to professional presentations, then how can webinars be left out?

With a record growth of 974% in the past 12 months and more and more people flocking to it with every passing day, Twitter becomes an ideal platform for sharing your webinar. Considering the ever increasing popularity of Twitter, there are high chances that attendees of your webinar are also active members of Twitter. While attending the webinar, the attendees may start tweeting with their followers about your webinar, thereby forming a parallel stream of communication. By engaging the attention of your attendees and their followers who are talking about your webinar on Twitter, you can create a buzz about your webinar even while hosting it.

Since Twitter is accessible outside the webinar tool and is searchable, it allows even non-registrants to discuss your webinar. Moreover, Twitter followers can easily spot more people who are interested in your webinar during the chat and invite them to start a parallel webinar discussion through tweets.

You can introduce simplistic tactics during your presentation to involve people who are following your webinar through tweets and spread the word about your webinar almost instantaneously.

Here’s how Twitter can enhance you webinar lead generation:

1. Tweet one liners- When you are aware that your webinar audience includes tweeting audience, make a mention of Twitter. Give them something to tweet and let the tweets spread the word for you!

2. Plan for Tweeting audiences-Before you begin your presentation, plan something for the tweeting audience. Think of a situation or survey or just anything that is close to your subject and roll it out during the webinar. Tweet a clue about it and let the tweets do the guessing. More the attention your webinar gets on Twitter, higher the chances of your webinar presentation reaching to a wider audience quickly.

Gauge the audience’s nerve

Along with promoting your webinar to wider audience, Twitter can also be an effective medium of collating feedback for your webinar. You can assign a hashtag to your webinar and during the presentation encourage your audience to tag Tweets. The tagged tweets would form a stream of commentary on your webinar.

Analyzing the tags would enable you to gauge the audience’s nerve, what they liked and what they didn’t like about the webinar. Hashtags, therefore are a two pronged tool- one for publicizing your webinar and secondly for critiquing your own presentation by reviewing the tagged tweets.

Go ahead and tweet your webinar to make it reach out farther and faster!

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