Webinars are now becoming the new age form of web conferencing as it is widely accessible to almost anyone with an internet. Also, gaining immense popularity is webinar lead generation as it helps you drive targeted leads to your sales funnel while saving on marketing dollars. A webinar allows you to hold interactive meetings at anytime and anywhere you please at practically no cost.But before you can fully enjoy its benefits, it is a wise thing that you know how to host a webinar.

1. Pick your Webinar Hosting Vendor Wisely
Pick a vendor that knows how to host a webinar and will work with diverse operating systems. Also consider vendors that are experts in the latest techniques on how to host a webinar such as application sharing, chat, recording feature, and polling.You get step by step instructions from the provider on how to set up your web conference.

2. Content is key!
Invite an industry expert, customer or partner to participate. This will stimulate more interest, drive participation and create synergy. Keep the slides simple and leave plenty of white space or background.

3. Practice Webinar Etiquette
Just like the traditional way of participating in a meeting, it is always good that you join your meeting early.You can share a “welcome” slide saying that the meeting will begin shortly. Another thing on how to host a webinar is to provide helpful guides such as how to use the chat feature, how the Q&A session should be handled and the like.

4. Presentation Archives
Have a backup of all your webinars available at your fingertips. This allows you to not only keep record, but also allow guests something of a transcript from the event.

5. Conduct Surveys
Ask qualifying questions during registration. This gives you keen insight into your audience. As people exit the webinar ask them a short series of follow-up questions to further qualify them.

6. Archive your Webinar
Post the webinar on your website for future viewing. Recorded webinars and their Q&As can also be very helpful in training new employees or reviewing customer input prior to a new product launch, selling event, or internal business strategy session.

7. Great Follow up & Increase your Sales Pipeline
Send a follow-up e-mail to participants thanking them for their attendance. Include additional relevant information; invite them to the next webinar. Send a “sorry we missed you” email to registrants who did not attend. Nurture these prospects to entice them to attend your next event. Pass all registrants and participants to Sales for follow-up. Include survey/qualifying information.

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