How It Works
The WebFishery Lead Generation team works closely with you to understand your goals for each webinar campaign and creates webinar strategy that will get you prospects for your event.
Model has three phases to it:
| Phase 1 |
Discovery |
The WebFishery webinar lead generation team works with you to define the objectives, goals, and success factors. |
| Phase 2 |
Strategy |
Having defined the objectives, goals, and success factors, the WebFishery webinar lead generation team works closely with you to define a webinar strategy that will maximize returns; both tangible and intangible. |
| Phase 3 |
Audience Engagement |
The WebFishery team uses the webinar strategy to identify those channels of audience engagement that will attract the maximum number of qualified prospects. The channels are vigorously and actively mined to generate qualified prospects.
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A qualified prospect is a lead that meets the pre-defined target criteria. There may be other leads who do not qualify, but yet register for the web event. Following a Pay for Performance Webinar Service model, WebFishery does not charge for these unqualified leads.
